Panda Express partnered with designer Phillip Lim to produce a limited-edition apparel collection, “Eat More, Share More, Love More,” featuring a t-shirt, crewneck sweatshirt and cap, with 100 percent of the net proceeds donated to local organizations focused on food security (a prevalent, yet often-overlooked issue in the AAPI community), including Heart of Dinner, More Than a Meal, OCA-Greater Houston, Radical Family Farms, Respect Your Elders, and Welcome to Chinatown via a joint GoFundMe Fund that raised over $52K.

The 2022 AAPIHM campaign ended up being one of Panda’s most successful AAPI-community driven earned PR initiatives to-date, surpassing previous years in terms of quality engagements and quantity of results. This is largely attributed to the strategic partnership with 3.1 Phillip Lim, that was brought to life with true purpose, authenticity, and creativity – leveraging the platforms and equities of both parties to drive a greater impact with key media and tastemaker targets in food, fashion and lifestyle media from PR and mailer outreach.

41 Media Placements

1.2B+ Earned Impressions

50 Customer Mailers Sent

7.6M+ Followers Reached

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