Viva Cultura

To help Latinos in the U.S. honor their loved ones during Day of the Dead, Nestle Abuelita executed an integrated campaign that included traditional media relations efforts; blogger immersion at Nestle’s headquarters; sampling at key events including Hollywood Forever’s “Day of the Dead” festival; retail displays and giveaways; as well as social media activations. This award-winning campaign helped keep Day of the Dead traditions alive.

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