The stories we tell capture an audience.

Brand-centric and driven by results. We help grow brands.

Philosophy

Havas Formula’s PR philosophy is rooted in storytelling. Storytelling has long been one of the most effective forms of communication for engaging an audience. Stories capture our imagination, connect with us on a personal level, and have the power to inform us in ways that words alone cannot do.

This is true for brands as well. By constructing a compelling story laced with fact and emotion, brands are able to grab an audience’s attention and build a connection. Havas Formula creates dynamic brand stories that enable our clients to connect with their audience on a level that truly resonates with them.

Our Approach

Our approach can be broken into seven service areas that enable us to create powerful stories about a brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, thereby allowing the brand to achieve relevancy and differentiate itself from the competition.

Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships
Brand Insights
Before developing our strategic PR recommendations, Formula executes primary and secondary research utilizing proprietary tools and trade/industry reports to learn more about the brand’s target consumers, its perception in the marketplace, and how it fares against competitors.
Brand Strategy
To ensure programs are being communicated clearly and accurately, we work with our clients to undertake the following strategic planning initiatives: Messaging Architecture, Brand Positioning, Target Audience Assessment, Competitive Research & Analysis, Campaign Development, Media Perception Audit, and Media Training.
Brand Exposure
We increase brand awareness and build buzz through media and blogger outreach tactics that include proactive pitching, news releases, deskside briefings, media tours, editor events, press trips, and blogger giveaways and promotions.
Brand Influencers
We leverage high-profile experts who frequently contribute to national broadcast outlets to act as brand evangelists, which yields mass media coverage and third-party validation.
Social Influencers
Partner with socially-connected influencers to drive brand evangelism.
Social Conversations
We provide clients with social media strategy, to ensure the brand’s consumer engagement tactics are in sync with PR efforts, as well as platform management, contests and promotions.
Brand Activation
Through Havas Street, our experiential division, we help brands connect with consumers via engagement methods including guerilla marketing, street teams, sampling programs, product demos, retail activations, mobile marketing tours, multicultural events, and publicity stunts.
Brand Partnerships
To increase awareness while stretching marketing dollars, we establish co-branding partnerships between like-minded brands that enable each to reach an expanded audience in a relevant way.
Brand Insights
Brand Strategy
Brand Exposure
Brand Influencers
Social Influencers
Social Conversations
Brand Activation
Brand Partnerships

Research Resources

Havas Formula utilizes three proprietary research panels to access keen insights into key vertical target consumers. Each panel enables us to better understand motivations, buying habits and brand knowledge, which we leverage to develop comprehensive public relations programs.

Mommies Who Care

By regularly conducting surveys and product sampling with more than 250 participating moms, we can tap into their personal interests — from what they like to wear to what they prefer to feed their kids — and use this knowledge to help us deliver messages, products and marketing that more accurately resonates with moms, who make the majority of purchases in any household.

The Collective

To gain a clear understanding of what millennials think, do, want or believe, we formed an advisory panel of nearly 10,000 male and female nationally distributed consumers, ages 21-32, called The Collective. We can access this group on a moment’s notice to survey, gain insights or test concepts. Most importantly, our process allows us to ascertain what motivates them and what they believe in when it comes to supporting a brand.

Nueva Latinas

We have developed a research database consisting of more than 1,500 vetted Hispanic women that we call Nueva Latinas, which we utilize to better understand how this elusive female consumer thinks and feels about various brands.

Havas Formula

New York
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New York
NY
10013
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San Diego
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El Segundo
CA
90245
310.578.7050
Chicago
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Chicago
IL
60611
312.229.0605

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